TO KNOW
senior living’s latest online
search data
What’s Clicking
Seniors;Fare;Best;as;incomes;Fall
decision;Makers’
Online;habits
Prospective senior living residents
are increasingly online for everything from health and wellness
information to social networking.
75% of Americans age 50-64
regularly use the Internet (senior
Net)
American household incomes last year experienced the sharpest drop
on record, falling nearly 4 percent on
average, according the U.S. Census
Bureau. Households led by people 65
and older, however, experienced income
gains—an encouraging sign as this age
group looks toward moving into senior
living communities.
According to USA Today, of the 25
groups tracked by the Census Bureau,
only households led by people 65 and
older enjoyed income gains in 2008—a
1. 2 percent increase. Households led by
people in the 45-54 age group suffered
the largest income drop— 5. 4 percent.
Overall, the median household
income dropped 3.6 percent last year
to $50,303, after adjusting for inflation. Also among study highlights: The
portion of Americans without health
insurance was almost unchanged at 15. 4
percent.
82% of Americans age 50+ use
the Internet to research health and
wellness information (Pew Internet
and American life Project)
AlFA AWARds NOMINATIONs
OPen;untiL;JAnuARy;15,;2010
54;million baby boomers
use the Internet at least once a
month. That number is expected
to increase nearly 20 percent to 64
million by 2011. (Weigelt, david &
boehman, Jonathan)
27% of baby boomers read
blogs, but only 7 percent actually
blog (eMarketer)
38% of baby boomers use a
search engine daily (Pew Internet
and American life Project)
41% of Internet users age 44-61
have visited social network sites
(NPd group)
55% is the increase of Facebook
users age 55+ since November 2008
(Inside Facebook)
source: g5 search Marketing Research
www.g5searchmarketing.com
The 2010 AlFA Hero Awards and best of the best Awards programs are now
accepting nominations. each year, these two prestigious awards programs
recognize the very best in senior living. Here’s a quick look at each program.
details are available at www.alfa.org/Heroes and www.alfa.org/best.
ALFA;hero;Awards. Five awards are presented in all for extraordinary service
and dedication to operational excellence in senior living. The categories are
executive director, Caregiver, Nurse, staff Member, and volunteer. Award
recipients are honored at a special ceremony at the AlFA Conference & expo
(held May 25-27, 2010, at the Phoenix Convention Center) as well as celebrated
through various AlFA media, including ALFA Update, Assisted Living Executive,
and AlFA.org.
ALFA;Best;of;the;Best;Awards. Company
best practices in several categories,
including Resident services, Human
Resources, sales & Marketing, and Operations & Technology, are recognized
for their results-focused strategies and
innovative thinking. Winning companies
are recognized in a high-profile cover
story in the May/June issue of Assisted
Living Executive and receive customized,
framed awards, which are presented at
the AlFA Conference & expo. e-mail
editor@alfa.org with questions.
