Executive ASSISTED LIVING
PUBLISHED BY THE ASSISTED LIVING FEDERATION OF AMERICA
July/August 2009
10;New;Reality
for;Alzheimer’s
Caregivers become students of
residents with dementia—one
of several new strategies aimed
at understanding the disease
and meeting the growing need
for specialized care.
16 State of the Industry
Senior living leaders talk candidly
about the issues affecting the
business—and how they’re preparing
for the future.
20 Card Check Battle
The so-called “Free Choice”
unionization legislation remains ready
to resurface. Providers must act now
to protect their employees.
24 Under the Dome
From state capitals to Capitol Hill,
advocates make great strides—but
the hard work is just getting started.
Are you on board?
28 Call to Action
Congressman Lloyd Doggett
challenges providers to take their
place at the health-care reform table.
He says assisted living must speak
out or residents may be at risk.
30 Surprising Customers
A challenging economy makes
imaginative service a crucial part of
cutting through the competition and
establishing a market lead.
