14;Tailoring;Care
to;Culture
Companies find creative ways to
customize care and offerings to
residents’ ethnicity and religion.
19 Recessionary Retention
As the economy impacts the long-term care business, HR execs seek
new strategies for keeping staff happy
and engaged.
22 Med Management Checkup
By using proven procedures, assisted
living excels at what is a crucial ADL
need for many residents.
25 Diamond in the Rough
No one method exists for finding
talented and effective executive
directors, as shown by senior
executives’ approaches to uncovering
talent.
28 Inside the Silent
Generation
Research tracks preferences of the
next generation of consumers.
30 Post-Millennium
Marketing
As consumers shift from traditional
media to the online world, you’ll see
significant opportunities to improve
and measure marketing efforts.
