In just a matter of weeks, thousands of the nation’s top
executives in the assisted and senior living industry will
convene for the ALFA 2008 Conference & Expo, May 29-31
at the Gaylord Palms Resort in Orlando, Florida. The annual event is the industry’s premier conference for just-in-time professional development and educational sessions,
unmatched networking opportunities with industry leaders,
and invaluable peer-to-peer programs.
New to the conference this year:
• Pre-conference workshops. (Wed., May 28) Three comprehensive, half-day sessions cover leadership for clinicians,
finance for executive directors, and sales management
skill-building. The four-hour workshop sessions focus on
skills that can be applied immediately to increase effectiveness and productivity.
• Structured peer-to-peer sharing. Four new sessions will
facilitate lively, unscripted peer discussion on timely
industry topics. The sessions will focus on “up-at-night”
issues and emerging industry trends.
• C-level programs. Tailored specifically for c-suite executives, these strategic sessions offer new insights on the
issues that will challenge top executives this year and
beyond, and help them prepare for long-term industry
• Expanded Expo hours. This year, conference attendees
have more time to explore the technologies, solutions,
and innovations showcased in the ALFA Expo. This year’s
schedule includes eight hours to explore the 2008 Expo.
Two of this year’s keynote sessions focus on the
customer experience and leadership:
• “The Starbucks Way: Creating the Total Customer Experience,” will be presented by best-selling author and business expert Joseph A. Michelli, Ph.D. His most recent book, The Starbucks
Experience: Five Principles for Turning Ordinary Into
Extraordinary, has received national attention and
coverage for its business insights, strategies, and
• “Re-igniting the Customer Experience for Bottom-Line Impact,” presented by Chip Bell, Ph.D.
Bell will address best practices and strategies for
enhancing the customer experience with a consis-tant offering and a profitable result.
Go to www.alfaconferenceandexpo.com for more
session descriptions on topics such as :
• Trends in Independent Living
• Measure What You Need: Creating Truly Useful
• Lessons in Customer Loyalty from the Hospitality
• M&A Integration: Moving from Fear to Engagement
• Staff Retention: Holding Onto the Best
• Baby Boomers: Today’s Decision Makers
The ALFA PAC Golf Classic takes place at Falcon’s Fire Golf Course on May 28, the day before the conference begins. The tournament
is a scramble format and designed
for golfers at all levels of expertise.
Proceeds benefit the ALFA PAC.
Visit the ALFA 2008 Conference &
Expo Web site for details, or con-
tact Micah Intermill at 703/562-
1188 or email@example.com.
ALFA PAC GOLF CLASSIC:
Registration information and hotel and
transportation details are available at
Register by the Early Bird Deadline,
April 7, and save as much as $250 off the
on-site registration fee. ALFA members receive
special discounts. Plus, conference attendees
receive discounts on tickets to Orlando’s
popular attractions, including Walt Disney
World® Resort, Universal Orlando® Resort, and
Sea World Adventure Park®.