lie in exploiting those assets. Is your
technology streamlined to match your
residents’ needs? Is your health care tied
in to the latest advances and tailored to
your specific clientele? Are you using the
assets you already have in front of you
to innovate in creative and cost-effective
ways? How could you better deploy
those assets? Sometimes the big solution
is right in front of your eyes and it just
takes inspiration and foresight to grasp
it. Break down every last area of your responsibility and ask where the efficiencies
are. Little could be less sexy, and yet that
is where you will find innovation waiting
to be unearthed.
senior living is focusing on how you do
what you do. Can you engage all levels
of the hierarchy on creating value? From
the residence director to the groundskee-per, can you drive action throughout the
grassroots of the organization? Do you
view your changing residential population
as business builders whose experience and
guidance can contribute to meaningful
Peter Sheahan is founder/CEO of ChangeLabs,
a global business consultancy, and a keynote
speaker at ALFA Community 2012. He’s also the
author of Making It Happen. For more informa-
tion, visit www.petersheahan.com. SeniorLivingExecutive_Layout 1 3/4/12 5: 24 PM Page 1
Growing old gracefully comes in a
whole new line of flavors. As a society, we
are growing young. Wellness is the new
fountain of youth and it is big business.
3. Create value through
collaboration. There are few lonelier places than the top. If you’re running a factory and the production line
breaks down, you might miss a delivery
deadline. If you’re running a senior living company and the communications
line breaks down, lives are at stake. And
Can you engage all levels
of the hierarchy on creating
value? From the residence
director to the grounds-keeper, can you drive action
throughout the grassroots
of the organization?
framed within those lives is your brand.
A company that falls on hard times or ill
repute will likely never recover. When it
comes to loved ones, nobody ever forgets.
Problems must be confronted as a team.
Effective leadership drills down on
the value proposition and streamlines it
through collaboration with staff, suppliers, and the residents themselves. Egos
must be trimmed to pursue the higher
good. Your role as a leader is not to have
all the answers. It is to have the humility to ask those who do, and to align the
organization around executing solutions.
It is ultimately about collaboration.
What do your residents say is working
best? What is not working at all? When
is the last time you asked a night nurse,
gate guard, or janitor where their efficiencies were?
The secret sauce for process change in
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www.ALfA.ORG | MAY/JUNE 2012 | SENIOR LIVING EXECUTIVE 43