Reliable Resources
4
Top of Mind
Richard P. Grimes
ALFA President & CEO
6
Need to Know
Industry news and updates
8
ALFA for You
ALFA news and initiatives
50 Public Policy Brief
End-of-life care v. provider philosophy
52 People & Places
Appointments and developments
54 Ad & Member Indices
Guide to advertisers and members
in this issue
55 Business Link
Products and services for senior living
56 Executive Q&A
Finding the right employee “fit”
50
6
ALL
NEW!
Senior Living Executive debuts
a new look this issue to
improve readability and
information delivery.
Tell us what you think at
editor@alfa.org.
EXECU TIVE PUBLISHER
RICHARD P. GRIMES, ALFA President/CEO
rgrimes@alfa.org
twitter.com/rickgrimes
PUBLISHER
DEBRA J. STRATTON
EDITOR
ANGELA HICKMAN BRADY
abrady@strattonpublishing.com
PRODUCTION ASSISTAN T
CHRISTINE UMBRELL
cumbrell@strattonpublishing.com
CONTRIBUTING WRITERS
ADAM STONE, ANYA MARTIN, BRYAN OCHALLA,
WHITNEY REDDING
AR T DIREC TOR
JANELLE WELCH
ALFA MEDIA SALES TEAM
JAMISON J. GOSSELIN
ALFA SVP, Marketing & Communications
SCOTT NARUG
Senior Sales Manager
312.673.5974
snarug@alfa.org
HALLIE JAEGER
Sales Coordinator
312.673.5732
hjaeger@alfa.org
PUBLISHING OFFICES
STRAT TON PUBLISHING & MARKETING INC.
5285 Shawnee Road, Suite 510, Alexandria, VA 22312
703.914.9200; fax 703.914.6777
Email: editor@alfa.org
For circulation information, call 703.894.1805.
Insights and critical review provided by the
ALFA OPERATIONAL EXCELLENCE ADVISOR Y PANEL
THOMAS CROAL, CFO, Silverado Senior Living, CFO Roundtable
JENNIFER WIEST, Director of Clinical Services, Carlton Senior Living,
Clinical Quality Roundtable
ALAN FAIRBANKS, EVP, Bickford Senior Living, COO Roundtable
JUDD HARPER, COO, The Arbor Company, COO Roundtable
GUY HEMOND, Director Dining Service, Benchmark Senior Living, Dining
Service Roundtable
ANNA DE LA CERDA, Director of Licensing and Public Policy, Emeritus
Senior Living, Government Relations Roundtable
ANDREA TEICHMAN, SVP and General Counsel, Benchmark Senior
Living, Government Relations Roundtable
GLENN MAUL, SVP Human Resources, Brookdale Senior Living, Human
Resources Roundtable
SCOTT RANSON, Chief Information Officer, Brookdale Senior Living,
Information Technology Roundtable
MICHELLE HAMILTON, SVP of Operations, Country Meadows
Retirement, Regional Executives Roundtable
AARON D’COSTA, Chief Business Development Officer, Pathway Senior
Living, LLC, Sales and Marketing Roundtable
THOMAS BAKER, SVP Sales and Marketing, Country Meadows
Retirement, Sales and Marketing Roundtable
STEVEN HEANEY, VP of Development, Brandywine Senior Living,
Regional Executives Roundtable
Published by THE ASSISTED LIVING FEDERATION OF AMERICA,
Alexandria, Virginia. Senior Living Executive (print ISSN 2161-6698, online
ISSN 2161-67IX) is published bimonthly by the Assisted Living Federation of
America, 1650 King Street, Suite 602, Alexandria, Virginia 22314. Periodicals
postage paid at Alexandria, VA, and additional mailing offices. ALFA member
companies receive subscriptions for staff as part of their membership. Free
controlled subscriptions are also available to qualified individuals in the
senior living business. Senior living and other professionals who do not
qualify may purchase an annual subscription: $95 for individuals and $125
for institutions. Go to www.alfa.org/subscribe for details.
POS TMASTER: SEND ADDRESS CHANGES TO
Senior Living Executive, 1650 King Street, Suite 602, Alexandria, Virginia 22314
703.894.1805. Printed in USA. Copyright 2012. Prior to photocopying items
for educational classroom, internal, or personal use, please contact the
Copyright Clearance Center, Customer Service, 978.750.8400, 222 Rosewood
Dr., Danvers, MA 01923 or check CCC Online at www.copyright.com. Senior
Living Executive will not be responsible for the return of any unsolicited
manuscripts or photographs.
Copyright ©2012 Assisted Living Federation of America. All rights reserved.
No part of this publication may be reproduced or transmitted in any form—
print, electronic, or otherwise—without written permission from ALFA.
