Wednesday, April 6, 2011
8:00 A.M. – 9: 15 A.M.
What Would Google Do? Coffee with author Jeff Jarvis.
Feeling under pressure to get with it? Not sure what Facebook, LinkedIn, ALFA Exchange
and other social media have to do with you and your work in the senior living business?
Join author, columnist, blogger, and professor Jeff Jarvis for coffee as he shares insights
about his book “What Would Google Do?”
The age of the internet and the advent of social media is dramatically changing how
businesses relate to their employees and their customers. What Would Google Do?
In this thought-provoking session Jarvis details some of the rules for the new age to demonstrate why, for
example, your worst customer is your best friend and your best customer is your partner. Jarvis offers
observations and valuable examples for businesses seeking to fully participate in our Internet culture and
maximize the opportunities it offers.