Senior Living Executive - September/October 2011

beSt practiceS Strategic SolutionS innovative thinking volume 18 | number 5 publiShed by alfa

Executive SENIOR LIVING

contents | September/october2011

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FEATURES

12 REIts in the Driver’s Seat
by whitney redding

While access to conventional sources of capital is slowly improving, REIT activity is the major driver in the senior living sector today. Finance experts share their take on recent deals and what they see on the horizon.

18 Selling the good Life by margaret a. wylde, ph.d.

The senior living industry faces two challenges: a consumer base that is often unfamiliar with the product senior living offers and a product that is often defined by the care needed by the resident rather than the lifestyle provided. New research points to solutions for your sales and marketing team.

24 Beyond Activities to Engagement
by anya martin

Social engagement is a powerful tool to improve quality of life for memory care residents. Providers with successful social engagement programs have advice on strategies, staff training, family involvement, and more.

28 Interview: congressional Outlook
by adam Stone

Senators Kohl and Corker, chair and ranking member of the Senate Special Committee on Aging, share their thoughts on priorities, challenges, and big issues facing seniors today in an exclusive Q&A with Senior Living Executive.