Assisted Living Executive

Ex ECutivE PubLishER RichARd P. gRiMes, ALfA President/CEO rgrimes@alfa.org twitter.com/rickgrimes PubLishER deBRA J. stRAttOn EditOR LisA JunKeR ljunker@strattonpublishing.com COntRibutinG EditOR AngeLA hicKMAn BRAd Y abrady@strattonpublishing.com EditORiAL/PROduCtiOn AssistAnt teResA tOBAt ttobat@strattonpublishing.com COntRibutinG WRitERs An YA MARtin, AdAM stOne, BRYAn OchALLA ARt diRECtOR JAneLLe WeLch nAtiOnAL sALEs MAnAGER steve sch WAnZ adinfo.alfa@foxrep.com, 800.440.0232

AdvERtisinG sALEs OffiCEs sales Representatives Atlanta 800.699.5475 Chicago 312.644.3888 detroit 248.628.0511 new York 212.725.2106 Los Angeles 213.228.1250 Phoenix 480.538.5021

PubLishinG OffiCEs stRAttOn PuBLishing & MARKeting inc. 5285 shawnee Road, suite 510, Alexandria, vA 22312 703.914.9200; fax 703.914.6777 Email: editor@alfa.org For circulation information, call 703.894.1805. Insights and critical review provided by the ALFA OPeRAtiOnAL exceLLence AdvisORY PAneL thOMAs cROAL, CfO, silverado senior Living, CFO Roundtable JenniFeR Weist, director of Clinical services, Carlton senior Living, Clinical Quality Roundtable ALAn FAiRBAnKs, EvP, bickford senior Living, COO Roundtable Judd hARPeR, COO, the Arbor Company, COO Roundtable gu Y heMOnd, director dining service, benchmark senior Living, Dining Service Roundtable AnnA de LA ceRdA, director of Licensing and Public Policy, Emeritus senior Living, Government Relations Roundtable AndReA teichMAn, svP and General Counsel, benchmark senior Living, Government Relations Roundtable gLenn MAuL, svP human Resources, brookdale senior Living, Human Resources Roundtable scOtt RAnsOn, Chief information Officer, brookdale senior Living, Information Technology Roundtable MicheLLe hAMiLtOn, svP of Operations, Country Meadows Retirement, Regional Executives Roundtable AAROn d’cOstA, Chief business development Officer, Pathway senior Living, LLC, Sales and Marketing Roundtable thOMAs BAKeR, svP sales and Marketing, Country Meadows Retirement, Sales and Marketing Roundtable steven heAne Y, vP of development, brandywine senior Living, Regional Executives Roundtable

Published by the Assisted Living FedeRAti On OF AMeRicA, Alexandria, virginia. Assisted Living Executive (issn 1553-8281) is published bimonthly, by the Assisted Living federation of America, 1650 King street, suite 602, Alexandria, virginia 22314. Periodicals postage paid at Alexandria, vA, and additional mailing offices. ALf A member companies receive subscriptions for staff as part of their membership. free controlled subscriptions are also available to qualified individuals in the senior living business. senior living and other professionals who do not qualify may purchase an annual subscription: $95 for individuals and $125 for institutions. Go to www.alfa.org/subscribe for details. POstMAstER: sEnd AddREss ChAnGEs tO Assisted Living Executive, 1650 King street, suite 602, Alexandria, virginia 22314 703.894-1805. Printed in usA. Copyright 2011. Prior to photocopying items for educational classroom, internal, or personal use, please contact the Copyright Clearance Center, Customer service, 978.750.8400, 222 Rose wood dr., danvers, MA 01923 or check CCC Online at www.copyright. com. Assisted Living Executive will not be responsible for the return of any unsolicited manuscripts or photographs. Copyright ©2011 Assisted Living federation of America. All rights reserved. no part of this publication may be reproduced or transmitted in any form— print, electronic, or otherwise—without written permission from ALfA.

TOP Of Mind Creating the future of Senior Living if you’re a long-time observer of the senior living industry and a long-time reader of this magazine, you know there has been a significant shift in the expectations of seniors and their families over the past 10 to 15 years and a concomitant change in the senior living industry and in ALFA—your professional association—to meet those expectations.

Richard P. Grimes, rgrimes@alfa.org, is president/CEO of the Assisted Living federation of America, www.alfa.org, representing professionally managed senior living communities and the residents and families they serve.