DEAR ALFA MEMBER,
ALFA continues to grow and thrive, and, thanks to an active and engaged ALFA Board of Directors and membership,
is increasingly recognized as the leading advocate for the senior living industry and the seniors and families they serve.
This;report;is;a;condensed;review;of;ALFA’s;major;accomplishments;in;2010;and;significant;events;that;shaped;ALFA’s
20th Anniversary year. To learn more about what ALFA has done, is doing, and will do in 2011 for your company, for the
senior living business, and for you, visit www.alfa.org.
Thank you for your membership and support of ALFA all year long.
Granger Cobb Chairman
Richard P. Grimes President/CEO
WHAT DOES ALFA DO?
ADVOCATES FOR SENIOR LIVNG
Working at the federal and state level, ALFA keeps lawmakers and regulators apprised of the great work of senior living
providers;and;influences;public;policy;that;may;affect;a;senior’s;right;to;choice,;independence,;dignity,;and;quality;of;life.
ADVANCES EXCELLENCE IN SENIOR LIVING
Creating educational programs, providing opportunities to network, keeping providers informed, and sharing best
practices among senior living executives are some of the ways that ALFA meets the needs of a continuously evolving
industry and the customers served by it.
SERVES AS ‘THE VOICE’ OF SENIOR LIVING
Through its outreach efforts, ALFA keeps the public, the media, and lawmakers informed about the vital role of the
senior living industry in our society and the many wonderful options for seniors who want or need to live in a senior living
community.
2010 BUDGET
2010 Revenue = $5.95 Million 2010 Revenue = $5.95 Million
2010 Expenses = $5.78 million 2010 Expenses = 5.78 Million
Other Income
15%;
Marketing
11%
Provider Dues
31%
Advancing
Excellence
35%
The 'Voice' of
Senior Living
23%
Advertising
9%
Exhibiting &
Sponsorships
18%
Other Dues
8%
Conference
Registration
8%
Advocating
for Senior
Living
42%
(2011 Revenue = $6.07 Million)
(2011 Expenses = $5.90 Million)
