› Industry veterans
agree—the economic
climate seems to be
improving and occupancy
numbers are beginning to
rise—making now a critical
time for effective sales and
marketing strategies.
› Global plans for multiple
communities—even
regional plans—likely
won’t be successful in
increasingly competitive
markets. Community-specific strategies are key to
increased move-ins.
› One company recently
started making sales house
calls—a strategy that’s
proving to be an effective
way to personalize the
experience for prospective
residents and their families.
