Assisted Living Executive

tO KnOW

senior living’s latest online
search data
What’s Clicking

senior Living and
superPages

Another online avenue for generating leads and ultimately new residents for senior living communities is through superpages.com, the leading online directory service with millions of business and residential listings nationwide.

here is the data resulting from a 30-day evaluation of superpages’ traffic generation and conversion rates in 18 senior living communities across the united states:

YOgA MAY iMprOve seniOrs’ sleep

Adding yoga classes to a community’s activities schedule may result in better sleep among residents. In a study conducted by Taiwanese researchers, assisted living residents’ overall sleep quality improved significantly after six months of yoga exercises.

Depression, sleep disturbances, and daytime dysfunction became less prevalent as well, according to the study published in the

Journal of Nursing Research.

Researchers split a sample of 69 seniors residing in assisted living communities into yoga and control groups. The yoga group met with two certified yoga instructors three times per week for 70-minute exercise sessions for 24 weeks. Researchers measured sleep quality and depression states at the start of the study and then again at the 12- and 24-week marks.

unique views: 133 total leads: 6 conversion rate: 4.5% cost per lead: $105.27

While these figures can’t compete with the number of leads and efficient cost-per-lead generated by google paid advertising, superpages can provide benefits, including increased online brand awareness and additional seO exposure which results in higher listings in the “natural” or organic searches on google, Yahoo, or bing.

the best return on online investment, however, is to have a well-optimized Web site, a verified and complete maps listing, and a targeted pay-per-click (ppc) spend. After those items are complete, industry-specific directories and internet Yellow pages (i Yps) such as superpages can play a key role in a company’s online media mix, but should be tracked and measured to maximize allocation of spend.

MArtiAl Arts trAining MAY reduce FAll risKs

Seniors with osteoporosis may not be first in line for a karate class, but safe martial arts training could help them avoid falls and injury, according to a study from Sint Maartenskliniek, a Dutch hospital that specializes in the treatment of posture and movement disorders.

Researchers first measured the force of
impact from various martial arts exercises
and then compared their findings to data on
the amount of force an osteoporosis sufferer
can safely withstand. Then they adapted these
moves to exercises suitable for seniors with
osteoporosis, such as incorporating protective
hip padding and thick mattresses, and avoiding falling forward from a standing
position. Study results appear in an online journal called BMC Research.

source: g5 search Marketing research www.g5searchmarketing.com

MinOrities At higher risK OF AlzheiMer’s

African-Americans are twice as likely and Hispanics are 1. 5 times as likely as whites to develop Alzheimer’s disease, says the recently released 2010 Alzheimer’s Disease Facts & Figures report.

The higher risk among minorities does not appear to be genetic. However, other conditions—such as high-blood pressure and diabetes, which have been linked to increased risks of developing dementia—are more prevalent among minorities. Additionally, socioeconomic disparities and cultural differences may thwart effective care strategies for minority seniors. Download the report at www.alz.org.