STraTegIC Solu TIonS
VoluMe 17 | nuMBer 3
PuBlISHeD By alfa
Executive ASSISTED LIVING
contents | May/June2010
14 Best of the Best
By wHITney reDDIng
Each year, the ALFA’s Best of the Best competition grows
more competitive, and 2010 is no exception as a record
number of best practices earn awards. From great ideas for
enhancing resident services to smart strategies for supporting staff, this year’s Best of the Best award winners push
the bar of operational excellence to new heights.
27 strategic safety
By anya Mar TIn
Prep work can help minimize damages and maximize
resources when a community finds itself in the middle
of an emergency situation. Plus, what staff members do
before disaster strikes gets them closer to business as usual
when it’s all over.
34 dining sweet spot
By Bryan oCHalla
As the senior living business continues to grow more competitive, dining services is one of those high-profile aspects
of community living that goes a long way toward resident
satisfaction and increased marketability.
top of Mind
Richard P. Grimes
ALFA President & CEO
6 need to Know
Industry updates and
51 People & Places
54 compliance corner
Medical marijuana do’s
COVER IMAGE: DAVE CUTLER
40 engaging Online Boomers
By aMy foSTer TrenZ
Born between 1946 and 1964, baby boomers in the United
States make up an important target population for the senior
living business, so companies must be where these individuals go for information—the Internet.
44 taking Paws
By aDaM STone
Residents and staff members alike feel more at home in
communities that welcome companion animals. Check out
these strategies for making that perk a success.
48 striving for Positive change
An exclusive interview with Sen. Mark Warner of Virginia
reveals his personal experience with Alzheimer’s disease
and his vision for the nation’s long-term care.
ALFA celebrates 20 Years of serving seniors
Happy 20th anniversary to the Assisted Living Federation of America!
Check out the special anniversary coverage starting on page 11. This
issue of Assisted Living Executive is also the official magazine of the ALFA
2010 Conference & Expo, May 25-27, in Phoenix. Be sure to visit magazine
staff (Booth #529) in the exhibit hall!
56 Public Policy Brief
Federal and state advocacy
58 Ad & Member indices
Guide to advertisers and
members in this issue
Products and services for
executive Book Report
Finding value in the basics