Strategic
FORECAST
Savvy senior living companies will blaze a clear and tactical path for
operational excellence and high performance in 2010—
knowing that even small changes can reap significant results
By Jim Moore
FAST FORWARD
› The rate of overall
economic recovery continues
to be a moving target, but
those companies that take
a critical look at operations
now will eventually make the
greatest gains.
WHiLe KeY eLeMents OF tOdAY’s exteRnAL ecOnOMic enviROnMent ARe ceRtAinLY cHALLenging, tHe
Assisted Living Business And its MARKet FundA-
MentALs ReMAin stROng. For most senior living com-
panies, 2010 is the year to sharpen strategic focus—laying a
› Assisted living’s potential
for organic growth in 2010
is considerable—all the
more reason to plan for
incremental gains and
efficient operations.
solid foundation for a potentially strong future for assisted living—despite being amid the most significant economic recession since the Great Depression. An unemployment rate that
› There are two areas
offering significant growth
opportunities this year,
including optimizing
occupancy in challenging
markets.
hovered around 10 percent toward the end of 2009, a credit
crisis, depressed home sales, significant consumer savings/
investment portfolio losses, and low consumer confidence all
contributed to a slow-down in business.
