Executive ASSISTED LIVING
PUBLISHED BY THE ASSISTED LIVING FEDERATION OF AMERICA OctOber 2007
10;Second;in
Command
An evolving industry means
a COO’s savvy must keep pace
with increasing demands for
expertise in everything.
14;Virtual;Realities
Streaming video, slideshows, and
virtual tours transform provider Web
sites into tech marketing tools that
give families a new introduction to
communities.
17;Safe;and;Sound
Check out the latest life safety
products that support providers’
best practices.
22;Everyday;Ethics
The ethical culture is the subtle but
critical force that guides managers
and caregivers.
24;What’s;in;a;Name?
It doesn’t have to scream “assisted
living,” but a company’s name must
make a strong and strategic statement
to be effective.
27;Protecting;Choice
The latest on negotiated risk
agreements.
